A Strategic Design Approach

The DL1961 Showroom + Office Headquarters, masterfully crafted by Studio MBM under the guidance of Maurizio Bianchi Mattioli, represents a fusion of simplicity and strategy. Designed to showcase DL1961’s premium denim inventory while fostering creativity and productivity, this space exemplifies thoughtful architectural planning.

Centralizing the Showroom

At the heart of the design lies the showroom, strategically positioned to place DL1961’s product front and center. Utilizing the existing column grid, the showroom serves as a central core, encircled by conference rooms and open office spaces. This layout encourages flexibility, collaboration, and interaction with the brand’s inventory, fostering a dynamic work environment.

Harmonizing Geometry and Materiality

Geometry plays a pivotal role in shaping the space, with carved office and meeting spaces protruding into the central showroom. Material changes and light reveals accentuate these geometrical elements, creating visual interest and delineating functional zones. Sustainability is prioritized through the careful selection of eco-friendly materials, reflecting DL1961’s commitment to sustainable practices.

Maximizing Natural Light and Spatial Flexibility

Reflective aluminum walls and translucent polycarbonate surfaces optimize natural light diffusion within the showroom, while private offices are strategically positioned along facades to allow ample light penetration into open office areas. Custom-designed furniture, including pill-shaped tables, enhances spatial flexibility, facilitating dynamic meetings and collaboration.

Studio MBM: A Commitment to Design Excellence

Studio MBM, led by Maurizio Bianchi Mattioli, is renowned for its multidisciplinary approach and conceptual rigor. With a diverse portfolio spanning various scales and contexts, the studio values experimental material applications and bold textures, enriching every project with a unique design narrative. Maurizio’s extensive architectural expertise and commitment to education further underscore the studio’s dedication to design excellence.

In essence, the DL1961 Showroom + Office Headquarters embodies Studio MBM’s ethos of blending function with aesthetics, sustainability with innovation, and collaboration with creativity, setting a new standard for modern workspaces in the heart of New York City.